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#1 Postet : 14. mars 2018 07:07:55(UTC)

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Outside the sports world, some new outlets — such as Alton Lane and Bonobos — are pitching customized clothes.“A company like Bonobos has done very well because it’s centered around personalizing products,” said Saunders, the GlobalData analyst. “Walmart bought them [earlier this year] because they wanted a stake in that area.”But Nike Air Force 1 Femme customizing remains expensive for retailers, and Saunders said not every consumer needs to have clothes molded to their forms.“Some people Adidas Superstar Womens Black just don’t care,” he said. “With athletes, everything must fit properly. Most people on a casual bike ride or a jog around the block aren’t really driven by the extreme sort of fitting athletes demand.”Under Armour athletes can get body scans at the company’s warehouse-sized lab in Baltimore. The lab also contains robotic machinery and 3D printers that make sneakers, although not in mass quantities. Much of the space in the lab, called the Lighthouse, is devoted to improving manufacturing techniques and testing apparel and footwear lines before the products go into full-scale production.Under Armour also is testing manufacturing ideas there for what it calls making local for local, designed to Nike Air Vapormax Femme bring manufacturing closer to where it makes sales.The three big sports brands also are seeking to personalize their relationship with Adidas NMD Mujer customers through wearable technology — devices that monitor performance and health.On Feb. 1, Under Armour will introduce the HOVR Phantom and HOVR Sonic — running shoes with optional sensors linking via Bluetooth to the popular Under Armour app MapMyRun.

In a recent demonstration provided by Under Armour, the app began to link up as soon as the Phantom was pulled from its box. “Keep your phone near your right shoe,” read a notification from the app, which depicted an image of the red Phantom shoe as the connection was made.The app collects information on runners’ Nike Air Force 1 Womens stride length in inches, steps per minute and minutes per mile, among other data. The Phantoms and Sonics with the sensors cost $140Nike Air Max 270 Damen and $110, respectively.In 2016, Under Armour created a “smart’ shoe with sensor technology for Jordan Spieth, its top golfer. He wore it Nike Air Max 90 Dames Blauw during the U.S. Open that year and it incorporated the same devices found in the company’s Gemini line that was available to the public. The sensor, in one of the shoe’s midsoles, showed Spieth took 13,541 steps to complete the 18-hole course.Wherever possible, Dombrow said, the company wants its consumers to benefit from the same technology its professional athletes use.“With advancements in technology, the cost comes significantly down,” Dombrow said. “Things are advancing very rapidly.”Adidas has some new sneakers that aren’t just made for walking—they’re for Adidas ZX 700 Femme taking public transport, too.The German clothing giant has struck a deal with the Berlin transit authority, BVG, in which Adidas will Nike Cortez Femme sell 500 pairs of sneakers that have year-long 2018 tickets sewn into them. An annual BVG ticket for zones A and B, which cover everything within Nike Air Pegasus 89 Damen the capital’s borders, costs €761 ($930).

The EQT Support 93/Berlin shoes, however, cost just €180.The sneakers go on sale on Tuesday, limited to one pair per customer. According to The Local, people have been lining up outside the two stores selling them since Saturday, and early Tuesday morning 550 people were counted in the lines.The shoes in question are variants on the standard EQT Support 93/17 sneaker. Apart from the fact that they function as transit tickets, they are also distinguished by their inclusion of BVG’s famous (in Berlin, at least) Nike Air Max 90 Homme Noir mottled seat fabric design.However, there are a couple of catches that have generated some criticism for the Adidas-BVG partnership, courtesy Nike Roshe Run Dam of passenger association IGEB.The first issue is that the marketing promotion is discriminatory—the shoes can only be used as tickets when Nike Air Max 90 Womens Black they are worn on the passenger’s feet, so they won’t be of much use to those with foot deformities.According to Berliner Zeitung, the second problem is that the tickets in the shoes don’t cover all of Berlin’s transit systems.
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